Google+: The hyperlocal blogger’s friend

At the Talk About Local 2012 unconference the other day, someone asked whether there is a point to Google+ (which I guess came out of some discussion).

I resounded with a definite yes, for one main reason: the Nearby
stream. Regardless of whether these people are your friends, you’ve
ever heard of or met them before, the people you find in that stream
of G+ are nearby, or in other words, hyperlocal. So I felt it was
particularly relevant to an unconference on that subject. If you’ve
never explored Nearby on the app yourself, have a look now. Whatever you may think of the content of people’s posts, you can collect all these people into a new circle, as I’ve done, name it after your location, and then use this to pump out hyperlocal news, or whatever is relevant. It’s a perfect way to build up a hyperlocal audience, and if you check out Nearby regularly, you’ll notice new people there to add to your circle. Then if your main hyperlocal activity is in the form of a blog, for example, you could advertise there. They can obviously block you, but that’s their choice. Rather than feeling disconnected, and a bit like simple reading the web, as is often the case with Google+, it does give it a bit more of a relevant, everyday context. 


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One Response to Google+: The hyperlocal blogger’s friend

  1. WV11 says:

    We are with you on this and have a G+ page, but at the moment the number of people using G+ regularly means it’s a case of weighing up how much time you can afford to spend on a platform with a tiny percentage of the potential people you could reach…for my money using hashtags on Twitter will get stories to more local people…

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