From The Green Eyl:
The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future. This unique o???ering of the MIT Media Lab is re???ected in the logo design. Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant rede???nition of what media and technology means today. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, sta??? and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation so???ware which allows to create custom animations for any video content the lab produces.
Wow, this is very impressive. Well thought out, innovative, unique, compelling. And I suppose no one deserves such a lovely identity more than MIT, given the work that comes out of there. I love the idea of individuals having their own personal logo, really giving them ownership and a placement within the organisation, enforcing the idea they’re part of a multidisciplinary team.